Vice President of Marketing

Job Summary

Seeking a results-driven Vice President of Marketing, the full-time remote leader will manage a high-velocity go-to-market engine focused on driving demand generation, pipeline development, and marketing performance metrics to support over 30% year-over-year growth across multiple healthcare segments.

Key Responsibilities

• Drive qualified pipeline growth across Provider, MedTech, and Marketplace buyer segments through effective demand generation strategies
• Own and execute the brand positioning and messaging for PatientIQ, ensuring alignment with market needs and buyer expectations
• Maximize ROI on marketing investments by overseeing events, conferences, and field marketing strategies

Required Qualifications

• 8-12+ years of B2B SaaS or health technology marketing experience, including 3+ years in a VP-level or equivalent leadership role
• Proven track record of meeting MQL targets and managing demand generation programs at scale
• Expert-level proficiency in HubSpot, including pipeline operations and campaign tracking
• Experience in building and managing paid channel programs with direct accountability for ROI
• Demonstrated ability to lead and develop a high-output marketing team effectively