Vice President of Marketing Analytics

Job Summary

A company is looking for a Vice President of Marketing Analytics to lead the transformation of its marketing analytics function.

Key Responsibilities

• Lead and mentor a team of analysts while shaping future organizational design
• Overhaul the marketing analytics stack by integrating data from various sources
• Develop and operationalize Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) frameworks

Required Qualifications

• 10+ years in analytics with leadership experience
• Deep experience with marketing performance analytics in a high-volume environment
• Strong SQL skills and familiarity with modern data stacks (e.g., Snowflake, GA)
• Experience with MMM and MTA methodologies
• Hands-on leadership style with a proactive, strategic mindset