Vice President of Marketing Analytics

Job Summary

Driving strategic marketing initiatives, the full-time remote Vice President of Marketing Analytics will define and execute the marketing and analytics strategy for Financial Institutions, focusing on growth, client engagement, and revenue performance while collaborating with executive leadership and overseeing a high-performing analytics team.

Key responsibilities

• Develop and execute the marketing strategy for the Financial Institutions business
• Build and lead a high-performing analytics and business insights function to drive data-driven decision making
• Lead demand generation programs and client engagement strategies to enhance marketing effectiveness and revenue growth

Required qualifications

• Bachelor's degree in Marketing, Business, Economics, Analytics, Finance, or a related field
• 15+ years of progressive leadership experience in marketing, analytics, strategy, or go-to-market functions
• 8+ years leading large, enterprise marketing organizations
• Deep knowledge of banking, credit unions, fintech, payments, or financial services markets
• Demonstrated success leading data-driven growth and marketing transformation initiatives