Vice President of Media

Job Summary

A company is looking for a Vice President, Media to lead media strategy and execution for university enrollment initiatives.

Key Responsibilities

• Develop and oversee full-funnel media strategies to acquire qualified leads
• Manage a multidisciplinary team and external agencies for media planning and execution
• Drive performance against key KPIs and analyze campaign effectiveness for continuous optimization

Required Qualifications

• 12+ years of experience in media, digital marketing, or demand generation with leadership experience
• Proven experience managing in-house media teams and external agencies
• Deep expertise in various media channels including paid search, paid social, and programmatic marketing
• Strong financial acumen with experience in budget management and media performance evaluation
• Bachelor's degree or equivalent experience required; advanced degree is a plus