Vice President of Omnichannel Strategy

Job Summary

A company is looking for a VP, Omnichannel Strategy.

Key Responsibilities

• Lead the strategic direction of omnichannel initiatives and develop marketing plans for clients
• Guide research processes to derive insights on customer engagement and channel preferences
• Mentor the strategy team and collaborate with cross-functional teams to drive client success

Required Qualifications

• 10+ years of experience in omnichannel strategy or digital marketing within an agency setting
• Extensive experience in the pharmaceutical, medical device, or life sciences sectors
• Proven expertise in channel strategy and digital marketing tactics focused on regulated industries
• Track record of managing and mentoring high-performing teams
• Hands-on experience with client pitches and business development for complex omnichannel programs