Vice President of Paid Media

Job Summary

To drive Clever's growth across all paid channels, the full-time Vice President of Paid Media will manage million-dollar monthly budgets, oversee the entire paid customer journey, and build a high-performing in-house paid acquisition team in a remote setting.

Key Responsibilities

• Take full accountability for Clever's growth and ROAS across all paid channels including Google, Meta, TikTok, and emerging platforms
• Own the entire paid customer journey from ad creative to conversion, ensuring a seamless experience
• Build and codify a repeatable system for launching and scaling paid channels while maintaining disciplined testing and analytics

Required Qualifications

• 10+ years in paid marketing with hands-on experience in ad-level performance and account management
• Proven track record managing million-dollar monthly paid budgets with measurable outcomes
• Deep expertise in Google and Meta advertising, with familiarity in TikTok and other emerging channels
• Experience owning the full funnel from ad to landing page and lifecycle management
• Strong bias towards building systems and testing playbooks, leveraging AI tools for optimization