Vice President of Performance Marketing

Job Summary

A company is looking for a Vice President of Performance Marketing to lead its performance marketing initiatives.

Key Responsibilities

• Develop and execute the overall performance marketing strategy aligned with business goals
• Manage and mentor a high-performing marketing team across various paid media channels
• Collaborate cross-functionally to optimize marketing efforts and ensure compliance with regulatory requirements

Required Qualifications

• 12+ years of experience in performance marketing or digital growth, with 5-7 years in senior leadership roles
• Proven track record of managing large multi-channel media budgets ($25M+ annually)
• Experience in overseeing marketing QA and compliance-sensitive campaigns
• Deep expertise in digital performance marketing platforms
• Strong quantitative background with comfort in marketing analytics tools