Vice President of Performance Marketing

Job Summary

A company is looking for a VP, Performance Marketing to lead its paid customer acquisition efforts.

Key Responsibilities

• Own the full-funnel performance strategy across various paid media platforms to ensure profitable growth
• Manage a significant performance marketing budget, focusing on achieving targets for CAC, ROAS, and volume
• Continuously optimize campaigns and collaborate with the Business Development team to scale performance-based marketing efforts

Required Qualifications

• 10+ years of experience in Performance Marketing/Growth, with at least 5+ years in a leadership role
• Hands-on background in SEM, Paid Social, and Programmatic marketing
• Proficiency with SQL, Tableau, or similar BI tools for data analysis
• Experience in high-consideration consumer categories such as FinTech, Insurance, or Real Estate
• Proven ability to scale monthly spend while maintaining or improving efficiency metrics