Vice President of Performance Marketing

Job Summary

A company is looking for a VP of Performance Marketing to oversee paid acquisition strategies across various platforms.

Key Responsibilities

• Manage full P&L accountability for DTC new customer revenue and scale daily Meta spend to $100K+
• Lead the creative strategy team to produce and test a high volume of ad variants weekly
• Implement a statistical testing framework and ensure alignment between ad messaging and landing pages

Required Qualifications

• Experience managing $100K+/day Meta spend on a single brand
• Strong background in data-driven decision making and performance management
• Proficient in creative production and testing methodologies
• Ability to build and maintain financial models related to customer acquisition costs
• Demonstrated experience in leading and managing a team effectively