Vice President of Personalization

Job Summary

A company is looking for a Vice President of Personalization & Engagement Campaigns.

Key Responsibilities

• Develop and lead personalization and campaign strategies for the benefits platform
• Create and execute personalized campaigns to enhance employee engagement and awareness
• Oversee the use of advanced analytics and ensure compliance with data privacy standards

Required Qualifications

• 10+ years in leadership roles focused on campaign strategy or personalization
• Experience with personalization platforms and marketing automation tools
• Strong understanding of data-driven campaign design and customer segmentation
• Exceptional leadership and cross-functional collaboration skills