Vice President of Product Marketing

Job Summary

A company is looking for a Vice President, Product Marketing.

Key Responsibilities

• Define and evolve the client and planner value proposition using data and insights
• Own the strategy for acquiring, engaging, and retaining the core financial planning audience
• Establish and lead cross-functional collaboration for cohesive marketing strategies and execution

Required Qualifications

• 10+ years in marketing, preferably with mass affluent audiences or in financial services
• Proven ability to define and scale a differentiated brand or category
• Deep expertise in product marketing, including positioning and go-to-market strategy
• Strong leadership track record in developing and inspiring high-performing teams
• Experience leveraging data and insights to drive growth and performance