Vice President of Product Marketing

Job Summary

A company is looking for a Vice President, Product Marketing to lead the go-to-market strategy and product messaging.

Key Responsibilities

• Create and implement go-to-market strategies and messaging frameworks for product launches
• Define customer personas and continuously refine them based on market insights
• Conduct market research and competitive analysis to inform product positioning and messaging

Required Qualifications

• Minimum of 10 years of experience in product marketing, particularly in SaaS, B2B, and eCommerce
• Proven strategic thinking and ability to execute product marketing strategies
• Strong analytical skills to assess marketing performance and inform decisions
• Exceptional leadership and team-building abilities
• Agility to adapt in a fast-paced, evolving environment