Vice President of Public Relations

Job Summary

A company is looking for a Vice President - Public Relations CPG Brands.

Key Responsibilities:

• Drive revenue growth through comprehensive affiliate strategies and achieve GMV targets for clients
• Acquire high-value consumers by leveraging data-driven insights and building partnerships with publishers and influencers
• Lead the execution of integrated public relations campaigns that exceed client goals and develop senior client relationships

Required Qualifications:

• 8+ years of PR leadership experience in consumer public relations, particularly in food, beverage, wellness lifestyle, and consumer tech sectors
• Bachelor's degree in public relations or a related field; MBA or post-graduate degree is a plus
• Proven track record of leading PR teams and achieving results
• Exceptional media relations with established contacts in top-tier national and trade outlets
• Ability to develop and execute successful media relations, affiliate, and influencer programs