Vice President of Retention

Job Summary

Data-driven and customer-obsessed, the full-time remote Vice President of Retention will own the retention strategy, lifecycle marketing, and subscriber experience for a DTC subscription business, focusing on reducing churn and enhancing customer value across AG1's product portfolio.

Key responsibilities

• Own retention strategy and churn-reduction roadmap, including cancel-driver diagnosis and winback programs
• Run the subscription platform and member portal, continuously improving the subscription management experience
• Lead lifecycle marketing across email, SMS, and direct mail, managing onboarding, habit formation, and re-engagement efforts

Required qualifications

• 8-12+ years in retention, lifecycle, CRM, or subscription/membership marketing leadership
• Proven track record of quantifiable churn-reduction results and experience with LTV modeling
• Hands-on experience with modern lifecycle marketing platforms such as Braze or Klaviyo
• Experience in managing external vendor relationships in a lifecycle/CRM context
• Bachelor's degree in business, marketing, or a related field