Job Summary
A digital learning company is seeking a Virtual Lifecycle Marketing Senior Manager.
Must be able to:
- Manage the creation and execution of lifecycle marketing programs
- Run A/B tests across campaigns/channels to identify key levers of growth aligned with KPIs
- Interpret data, analyze results, and develop reports and/or dashboards for stakeholders
Skills and Requirements Include:
- 5-7+ years experience in lifecycle marketing management or email marketing role
- Expertise with email automation and marketing automation tools such as Iterable, Braze, Marketo, and more
- Able to have a bias towards action, scrappy, and with the execution skills to make it all count
- Must be metrics-driven in your decision making
- Able to strive to improve existing processes