Job Summary

Sales/Marketing Professional Application
You will get all you want in life if you help enough other people get what they want. - Zig Ziglar

This is your mantra.

As a top-notch sales and marketing professional, you appreciate that if you want to achieve your goals you need to help many other people achieve theirs.

Optimized Marketing is built on this foundation.
Our ethics and commitments put the needs of our customers first even - especially - when it may hurt us in the short term because we know the long-term benefits of gaining the trust of our clients is much more valuable.

If I just described you, read on to learn if joining the Optimized Marketing team is the perfect career move for you.

The details:
Base + Commission
Unlimited income potential however our current growth strategy hits $60k-$80k/year in pay.
Base salary between $2,500 and $3,500/month depending on sales and digital marketing experience.
Work from anywhere! (Our entire team is remote.)
Health insurance
Retirement Plan
Education Budget (i.e. money to invest in your own education each month)
Flexible hours
Unlimited Vacation
Training
What You Are Passionate About:
Helping small and medium sized businesses (car dealerships in particular) get an amazing return on their digital marketing spend.

Ok, that sounds real nice but here's what we're up against.

The vast majority of small and medium businesses invest in marketing that they have no idea if it's working.

The common saying is, I know 50% of my marketing is working but I don't know what 50%.

In 2018, I know of small businesses that still invest $1k's of dollars each month in yellow pages for fear of changing anything.

And digital marketing is even more scary for many businesses.

Our industry has gotten a horrible rep with scammers, spammers, and perennial over-promisers.
Most speak in industry jargon using acronyms that no one understands and then touting performance metrics that don't move the needle.

But it doesn't have to be this way

Using science, psychology, automation and a killer team, we utilize WordPress websites, Google and Bing ads, Facebook, LinkedIn, email marketing, and any other online tool we can, to generate a predictable flow of leads for our clients.

More importantly, we create a SYSTEM for each of our clients to help them answer the most important marketing question they have in their local market.

What marketing is working and why!?
Why am I telling you all this on a job application?

Because, to be the perfect fit for our team and to be wildly successful, what I just described should get you very, very excited!

In an industry ripe with charlatans, it's EXCITING to stand out as a team that's different because we under-promise and over-deliver.

The Big Picture:
We have more inquiries and opportunities than we can handle.
And we currently do almost no marketing

However, we need to do more inbound marketing and systematize things like testimonial and referral gathering.

We have opportunities to position ourselves with experts by giving speeches, writing blogs and magazine articles, and getting interviewed on podcasts.

We also have several strategies for outbound marketing that we don't have time to get started but could start bringing in leads.

We need your help to find the best opportunities and leverage them to build a pipeline of leads and sales.

Ultimately, the goal is to build this into a full Sales/Marketing team.

You're the first person we need to get that started.

What you'll be doing:
Selling - You'll receive leads or will be generating them yourself. You'll need to determine the client's core problems, align a solution, and communicate that we're the best option for them (but only if we are the best option for them), and sign them on as a client.
Relationship Management - In the sales process, you will be doing all of the discovery so as we onboard the client, you need to ensure that all of our promises are being met and facilitate the hand-off to the account Optimizer.
Inbound Marketing - We're a digital marketing company. You will need to use LinkedIn, email marketing, Skype, Google Hangouts, blog posts and other digital tools to highlight our combined credibility and skills.
Your Skills:
You put other people first. Most of us are not born with this. It's a skill. And it's one you've cultivated.
The best salespeople ask the best questions and this is a unique and hard to develop skill you've mastered.
As a digital marketing company, the majority of our communication is via email, IM, text and in published articles like Blogs, Case Studies, White Papers, etc. You are a prolific writer with proven results. Bonus points if you're an NLP purveyor!
Our clients don't care about Click-Thru-Rates and Impression Share. They care about how we can help their business grow and you need to get that point across by weaving in great stories they can connect with.
There are people who are great at making friends and others who are great at closing deals. You do both.
Though this skill is not strictly necessary, we have opportunities for public speaking and it's the perfect opportunity to set ourselves up as the experts so people are knocking on our door instead of the other way around.
You are a person of gratitude and reciprocal respect with an understanding that you have something to learn from everyone you encounter.
You are highly competitive and thrive under pressure.
When you are with someone, you are with them - you don't obsessively look at your phone or watch the people around you - you look into the eyes of the person you are speaking with and make a strong connection.
You listen with the intent to learn.
You set goals backed up by strong habits and accountability to continually push-the-envelope for you and your team.
You walk a challenging line between humility and confidence and between patience and grit.
You can't fake the above skills.

If you have been the digital marketing sales manager for a car dealership, are passionate about the industry and helping people, but are a bit burnt out with car dealer hours and demands, this may be the perfect opportunity for you.
Our recruiting process will TEST you for the above skills so if you don't have them, be honest with yourself, go develop them and then come back.