VP of Growth Marketing

Job Summary

A company is looking for a Vice President of Growth Marketing.

Key Responsibilities

• Develop and execute a comprehensive global growth marketing strategy focused on user acquisition and premium subscription growth
• Lead and manage marketing and support teams to optimize user engagement and conversion rates
• Collaborate with cross-functional teams to ensure brand consistency and alignment with product initiatives

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
• 10+ years of experience in growth marketing, particularly in leadership roles within B2C and B2B2C software companies
• Proven track record of scaling user acquisition and revenue growth for freemium products
• Deep understanding of digital marketing channels and experience with conversion rate optimization
• Strong analytical skills and experience in data-driven decision-making