VP of Marketing

Job Summary

A company is looking for a VP of Marketing to lead its demand generation, brand, and content strategy.

Key Responsibilities

• Own marketing-sourced and influenced pipeline and revenue targets while developing a scalable B2B SaaS growth strategy
• Lead multi-channel demand generation initiatives and implement AI-driven tools for improved lead acquisition and conversion
• Oversee the company's content strategy and ensure cohesive brand messaging across all marketing touchpoints

Required Qualifications

• 7+ years of marketing experience in B2B SaaS and enterprise software environments
• Proven success in marketing to mid-market and enterprise segments with complex sales cycles
• Deep understanding of SaaS metrics including ARR, CAC, and LTV
• Experience with AI tools for campaign execution and content acceleration
• Strong strategic thinker with experience managing cross-functional teams