VP of Marketing

Job Summary

Driving the evolution of marketing strategy, the full-time remote VP of Marketing will redefine the marketing organization, focusing on demand generation, growth marketing, and aligning with sales to enhance revenue performance across product-led and sales-assisted motions.

Key responsibilities

• Redefine marketing strategy, planning, and measurement to enhance focus and accountability
• Lead demand generation efforts across various channels, emphasizing quality growth over lead volume
• Collaborate with sales to establish shared goals and optimize the funnel for improved pipeline quality

Required qualifications

• Experience leading marketing in a B2B SaaS environment with a focus on both Product-Led and sales-assisted growth
• Proven track record in building demand engines that generate qualified pipeline and revenue
• Deep expertise in demand generation, ABM, and marketing operations
• Strong analytical skills with an understanding of revenue metrics and funnel optimization
• Hands-on experience with AI to enhance marketing workflows and effectiveness