VP of Marketing Analytics

Job Summary

A company is looking for a VP, Marketing Analytics to lead data-driven media strategies and business insights.

Key Responsibilities

• Own and evolve the analytics vision and roadmap for client and internal initiatives
• Lead and mentor a high-performing analytics team while establishing data governance frameworks
• Develop customer segmentation and media mix modeling strategies to optimize campaign performance

Required Qualifications

• Bachelor's or Master's degree in a quantitative field such as Marketing Analytics, Statistics, or Economics
• 8+ years of experience in marketing or business analytics, with at least 5 years in a senior leadership role
• Expertise in SQL, Python, advanced Excel, and at least one data visualization platform
• Proven experience in omnichannel marketing environments
• Strong organizational skills with the ability to manage multiple projects simultaneously