VP of Marketing Analytics

Job Summary

A company is looking for a VP, Marketing Analytics.

Key Responsibilities

• Lead and mentor a team of analysts while planning for future organizational design
• Overhaul and modernize the marketing analytics stack by integrating data from various sources
• Design and implement scalable measurement frameworks using MTA and MMM methodologies

Required Qualifications

• Proven leadership experience in marketing analytics within a high lead volume industry
• Deep technical expertise and strong SQL proficiency
• Experience with modern data stacks
• Hands-on experience applying MMM and MTA frameworks
• Ability to think strategically while engaging in detailed analysis