VP of Marketing, Mapping

Job Summary

Leading Brand, Growth, and Experiential Marketing for the Mapping Applications Division, the full-time remote VP of Marketing will transform the marketing team into a best-in-class organization while driving organic growth and building authentic communities across core sport verticals.

Key responsibilities

• Lead and develop the marketing team, focusing on brand, growth, and experiential strategies
• Drive organic growth while layering paid acquisition to enhance performance
• Own the full subscriber lifecycle for mapping products, including acquisition and retention strategies

Required qualifications

• Proven experience in Brand, Growth, or Experiential Marketing at a Director level or above
• Deep understanding of marketing subscription products and related metrics such as LTV and CAC
• Strong background in building community-driven marketing strategies
• Experience with martech architecture and data-driven marketing approaches
• Personal passion for outdoor activities and the active lifestyle sector