VP of Performance Marketing
Job Summary
Owning the consumer acquisition business, the full-time remote VP of Performance Marketing will manage day-to-day performance across first-party and third-party acquisition, focusing on revenue, contribution margin, and strategic growth while developing channel leaders and improving measurement and conversion signals.
Key responsibilities
- Oversee performance marketing initiatives, ensuring accountability for revenue and growth metrics
- Manage forecasting and capital allocation for acquisition budgets and partner demand
- Develop and lead teams to incubate new growth opportunities and enhance AI-enabled operating models
Required qualifications
- Senior leadership experience in performance marketing or digital acquisition
- Direct ownership of substantial budgets and multi-channel portfolios
- Strong understanding of key performance metrics such as ROAS, CAC/CPA, and LTV
- Experience in managing teams and building accountable structures
- Proficiency in MarTech/AdTech and analytical tools for measurement and attribution
Complete Job Description
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