Web Analytics Analyst

Job Summary

Joining a dynamic marketing team remotely, the entry-level Web Analytics Analyst will manage Google Analytics properties, analyze data for reporting needs, and support the growth of B2C eCommerce initiatives across multiple websites.

Key responsibilities

• Maintain and manage Google Analytics properties, including setup, analysis, and standardization across websites and apps
• Set up and track online goals, events, and conversions, while monitoring website usage metrics and conducting A/B testing
• Generate reports and dashboards using Analytics, Data Studio, and BigQuery, addressing stakeholder data requirements

Required qualifications

• Bachelor's degree or equivalent experience in Economics, Computer Science, Marketing, Business, or a related field
• Experience supporting and managing analytics platforms across websites and digital properties
• Familiarity with Google Analytics, Looker Studio, and BigQuery; Power BI experience is a plus
• Proficiency in MS Excel, including large spreadsheets, pivot tables, and formulas
• Must reside in Florida, Georgia, or Texas