Web Analytics Lead

Job Summary

A company is looking for a Web Analytics Lead - Part Time.

Key Responsibilities

• Translate high-level business questions into trackable events and success metrics
• Define and maintain comprehensive Tracking/Tagging Plans and manage GA4 environments
• Produce performance summaries and client-facing dashboards in Looker Studio

Required Qualifications

• Deep, hands-on experience with GA4, including Events and Conversions
• Proficiency in Looker Studio, Google Tag Manager, and collaboration tools
• Strong grasp of conversion funnels, attribution basics, and KPI frameworks
• Experience in tag configuration, custom variables, and validation workflows
• Ability to document processes thoroughly and explain data insights to non-technical stakeholders