Web Analytics Lead

Job Summary

To support a growing team, the part-time Web Analytics Lead will manage the end-to-end measurement lifecycle, translating business questions into tracking specifications, auditing GA4 implementations, and delivering insights to clients.

Key responsibilities

• Translate high-level business questions into trackable events and success metrics
• Define and maintain comprehensive Tracking/Tagging Plans while ensuring naming conventions and parameter hygiene
• Manage complex GA4 environments, including events, user properties, and audience segmentation

Required qualifications

• Deep, hands-on experience with GA4, including Events and Conversions
• Proficiency in Looker Studio, Google Tag Manager, and collaboration tools like JIRA and Slack
• Strong understanding of conversion funnels, attribution basics, and KPI frameworks
• Experience with tag configuration, custom variables, and validation workflows
• Ability to communicate data insights effectively to non-technical stakeholders