Web Analytics Manager

Job Summary

Seeking a full-time remote Web Analytics Manager, this role will manage website analytics data to uncover insights, support SEO strategies, and provide comprehensive tracking solutions for clients.

Key responsibilities

• Analyze website analytics data in Google Analytics (GA4) to identify insights and improvement opportunities
• Support website development strategies by recommending new digital KPI measurement opportunities based on web performance data
• Develop and maintain reporting dashboards in Google Data Studio to provide regular insights into website and marketing campaign performance

Required qualifications

• Bachelor's degree in marketing, business, statistics, or a related field
• 3+ years of experience in digital marketing or analytics, with a proven track record of success
• Strong analytical skills and experience working in GA4
• Proficiency in data analysis and visualization tools such as MS Excel, Google Sheets, and Google Data Studio
• Hands-on experience implementing GA4 event tags and third-party tagging in Google Tag Manager