Web Analytics Specialist

Job Summary

A company is looking for a Google Web Analytics and Tagging Specialist.

Key Responsibilities

• Implementing conversion tracking for various web elements
• Verifying and sanity-checking conversion tracking implementations
• Debugging tracking issues and creating customized reports from analytics tools

Required Qualifications, Training, and Education

• At least 2 years of experience managing Google Tags (GTM) for web properties
• At least 2 years of experience with website analytics tools such as Google Analytics (GA3/GA4)
• Basic knowledge of JavaScript
• Experience in transitioning Google Analytics accounts from UA to GA4
• Good-level knowledge in web analytics strategy, implementation, and reporting