Web Analytics Specialist
Job Summary
To support ongoing analytics initiatives, the remote Web Analytics Specialist will analyze performance across various digital channels, design A/B testing experiments, and develop reporting workflows to enhance data-driven decision-making.
Key responsibilities:
- Analyze and evaluate performance across websites, email, SEO, social media, and paid campaigns against benchmarks and KPIs
- Partner with IT to build performance dashboards and deliver recurring performance updates to stakeholders
- Collaborate with business stakeholders to align core objectives with measurable KPIs and manage taxonomy across CMS platforms
Required qualifications:
- Bachelor's degree in Data Science, Digital Marketing, or a related field
- Minimum of 3 years of data analysis and reporting experience across enterprise platforms
- High level of proficiency in the Google Analytics suite of products
- Strong project management and collaboration skills
- Self-starter with a focus on continuous improvement in analytics best practices
Complete Job Description
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