Web and Digital Strategy Director

Job Summary

Reporting directly to the CMO, the full-time remote Web and Digital Strategy Director will oversee the strategic roadmap for the corporate website and related digital assets, focusing on enhancing web KPIs and collaborating with cross-functional teams to support business objectives.

Key responsibilities

• Develop and implement strategies to optimize web performance metrics such as traffic, lead conversion, and SEO
• Manage relationships with creative, web, and digital agencies while driving web strategies for marketing campaigns and product launches
• Ensure the website's content, usability, and overall administration of the content management system (CMS) meet organizational standards

Required qualifications

• Bachelor's degree in a related field
• 10-plus years of experience in web strategy within corporate or high-tech environments
• Strong understanding of web usability, accessibility standards, and web technologies
• Proven experience with data analysis and reporting on web-related KPIs
• Excellent leadership and project management skills in an agile environment