Web and Marketing Analyst

Job Summary

A company is looking for a Web & Marketing Analyst to join their Web Experience team remotely.

Key Responsibilities

• Evaluate the impact of web projects and run web experiments using analytical tools
• Produce monthly reports on web engagement and collaborate with teams to clarify analytics questions
• Analyze sales funnels and execute investigations to identify opportunities across purchase paths

Required Qualifications

• 5-7+ years of experience in web analytics and/or marketing analytics
• Experience with Google Analytics or similar platforms for user behavior tracking
• Advanced Excel skills, including pivot tables and data manipulation
• Proficiency in A/B testing methodologies and statistical concepts
• Experience supporting marketing or growth teams in performance analysis