Web Content & Analytics Manager

Job Summary

A company is looking for a Web Content & Analytics Manager.

Key Responsibilities

• Manage web content strategy and governance to align with user personas and business objectives
• Analyze user behavior and site performance to generate actionable insights for content optimization
• Collaborate with cross-functional teams to support marketing campaigns and enhance user engagement

Required Qualifications

• Bachelor's degree or higher in Marketing, Communications, Digital Media, Data Analytics, or a related field
• 5+ years of experience in web content management, digital marketing, or web analytics
• Expertise in web analytics platforms and tag management systems
• Strong proficiency in CMS platforms and familiarity with HTML/CSS
• Advanced knowledge of SEO best practices and content performance metrics