Web Content Optimization Specialist

Job Summary

A company is looking for a Web Content Optimization Specialist to join their Web & Search Engine Optimization team.

Key Responsibilities

• Develop and optimize global website content for digital initiatives, ensuring scalability and AI-driven indexing
• Collaborate with UX designers and marketing teams to create user-centered digital journeys and effective copy
• Ensure compliance with SEO best practices and E-E-A-T principles to maintain brand authority and visibility

Required Qualifications

• 4-7 years of experience in web content strategy, digital content management, or UX writing
• Strong knowledge of modern SEO practices, including AI-driven search and entity-based optimization
• Proven ability in writing for conversion and engagement using data-driven insights
• Technical proficiency with Content Management Systems (CMS) like Sitecore
• Working knowledge of analytics tools such as Google Analytics