Web Content Strategist

Job Summary

To enhance digital content strategies, the remote Web Content Strategist will develop and execute comprehensive content plans, collaborate with cross-functional teams, and utilize data analytics to improve user engagement and SEO performance.

Key responsibilities:

• Partner with teams to audit existing content, identify gaps, and recommend improvements based on user insights and SEO best practices
• Develop and implement content strategies that support website goals, user journeys, and brand messaging
• Create and manage content frameworks, templates, and page-level content plans while evaluating performance through data analytics

Required qualifications:

• Bachelor's degree or higher in Communications, Business Administration, Life Sciences, or a related field
• 5+ years of experience in content strategy, digital content, or web editorial roles
• Knowledge of content strategy methodologies, SEO, user behavior, and digital marketing
• Comprehensive understanding of user-centered design in content strategy and lifecycle management
• Effective cross-functional collaboration and stakeholder management skills