Web Marketing Analyst
Job Summary
To support a dynamic team focused on enhancing a prominent technology platform's marketing surfaces, the temporary remote Web Marketing Analyst will evaluate web projects, design and run experiments, and leverage behavioral analytics to drive data-informed decisions that improve user engagement and digital experiences.
Key responsibilities
- Evaluate the impact of web projects and respond to stakeholder requests
- Design, run, and evaluate web experiments using various experimentation platforms
- Produce comprehensive monthly reporting on web engagement and user behavior insights
Required qualifications
- 5-7+ years of experience in web analytics and/or marketing analytics
- Proficiency in A/B testing methodologies and a strong understanding of statistical concepts
- Advanced skills in spreadsheet software, including pivot tables and data manipulation
- Experience with web analytics platforms for tracking and interpreting user behavior
- Ability to refine ambiguous questions into structured analytical approaches
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