Web Optimization Lead

Job Summary

A company is looking for a Web Lead who will own the strategy and roadmap for its website.

Key Responsibilities

• Own the company's web roadmap and define strategy, priorities, and outcomes across site experience, infrastructure, and optimization
• Lead conversion rate optimization (CRO) across all owned web properties, including strategy development, testing, and performance analysis
• Design and execute A/B and multivariate tests to improve conversion paths and key on-site elements

Required Qualifications

• 7+ years of hands-on experience in web optimization, CRO, digital analytics, or a related role
• Strong knowledge of UX principles, user journey analysis, and web best practices
• Proficient with optimization and analytics platforms (Google Optimize, GA4, Hotjar, etc.)
• Technical familiarity with HTML/CSS and performance monitoring tools
• Data-driven mindset with the ability to translate metrics into actionable insights