Web Personalization Practice Lead

Location: Remote
Compensation: Salary
Reviewed: Wed, May 07, 2025
This job expires in: 13 days
Web Personalization Experience Optimization Optimizely Sitecore

Job Summary

A company is looking for a Web Personalization & Experience Optimization Practice Lead.

Key Responsibilities
  • Define and scale personalization and experimentation offerings, including strategy and platform enablement
  • Lead client engagements, workshops, and develop end-to-end personalization strategies
  • Collaborate with cross-functional teams to execute personalized experiences and measure performance


Required Qualifications
  • 8-10+ years of experience in digital personalization or digital experience optimization
  • Hands-on expertise with Optimizely and Sitecore platforms
  • Strong understanding of segmentation, audience targeting, and decision logic
  • Experience in designing and running A/B and multivariate tests
  • Bachelor's degree in Marketing, Digital Strategy, or a related field preferred
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