Web Strategist

Job Summary

A company is looking for a Web Strategist to create and optimize web experiences that drive business growth.

Key Responsibilities

• Develop and implement web initiatives focused on business performance and conversion
• Establish best practices based on web tests and overall web strategy across the organization
• Collaborate with SEO and Analytics teams to enhance site performance and optimize user experience

Required Qualifications

• At least 7 years of experience in marketing with a focus on web standards and optimization
• Proven experience in identifying target audiences and creating engaging website experiences
• Expertise in optimizing websites and landing pages for conversion rate improvement
• Strong knowledge of web analytics and goal setting
• Undergraduate degree or higher