Website Optimization Specialist

Job Summary

A company is looking for a Website Optimization Specialist who will design and implement systems to enhance a luxury booking funnel.

Key Responsibilities

• Build and manage an experimentation framework for conversion optimization
• Analyze data to model funnel performance and prioritize experiments
• Implement and automate testing and tracking systems across various platforms

Required Qualifications

• Experience with GA4, GTM, HubSpot, SQL, and Looker Studio or BigQuery
• Familiarity with experimentation tools like Optimizely and VWO
• Proficiency in HTML, CSS, and JavaScript for implementation tasks
• Knowledge of automation tools and techniques for marketing workflows
• Understanding of performance metrics such as Core Web Vitals