Website Strategy Lead

Job Summary

Owning and evolving the website as a critical growth channel, the full-time remote Website Strategy Lead will define strategies to attract, educate, and convert potential members while collaborating with cross-functional teams to enhance user experience and conversion rates.

Key responsibilities

• Define and evolve the long-term strategy for the website as an acquisition and discovery platform
• Analyze website performance and user journeys to identify opportunities for improving acquisition efficiency
• Lead the search and discovery strategy, focusing on technical SEO, site architecture, and content frameworks

Required qualifications

• 8+ years of experience in website strategy, growth marketing, or digital experience management
• Proven track record of managing a high-traffic website that contributes to user acquisition
• Deep understanding of SEO, conversion rate optimization, and modern discovery channels
• Experience with modern CMS platforms like Contentful and experimentation tools such as Ninetailed
• Strong analytical skills and experience using tools like Google Analytics to evaluate performance