WordPress Landing Page Manager

Job Summary

Driving the optimization of landing pages, the full-time WordPress Landing Page Manager will design, build, and enhance high-performing WordPress landing pages to improve Google Ads Quality Scores and increase conversion rates, all while working remotely.

Key responsibilities

• Design, build, and continuously optimize WordPress landing pages to support marketing strategies
• Collaborate with the Paid Media team to enhance Google Ads Quality Score through effective landing page experiences
• Implement A/B testing initiatives to improve user journey and conversion metrics

Required qualifications

• 5+ years of experience in Conversion Rate Optimization or performance marketing
• Expertise in building and optimizing WordPress landing pages
• Strong understanding of Google Ads Quality Score and its impact on campaign performance
• Experience with A/B testing and structured experimentation to improve conversion rates
• Proficient in using Google Analytics 4 and Google Tag Manager