Workforce Marketing Lead

Job Summary

A company is looking for a Vertical Marketing Lead, Workforce.

Key Responsibilities

• Define and execute a vertical marketing strategy for the Workforce GTM Pod
• Develop industry-specific messaging and deliver field-ready enablement tools to improve win rates
• Partner with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts

Required Qualifications

• 6-8 years of B2B marketing experience in high-growth SaaS, HR Tech, or related fields
• Proven success in driving measurable pipeline and revenue impact through vertical marketing initiatives
• Experience translating complex technology into compelling industry narratives
• Ability to influence cross-functional stakeholders without direct authority
• Strong project management skills in a fast-paced environment