Yield Manager

Job Summary

A company is looking for a Yield Manager to lead auction-focused pricing strategy and revenue growth for their CTV ad business.

Key Responsibilities

• Develop and implement yield optimization and pricing strategies to maximize revenue per impression
• Analyze bidstream data and optimize programmatic auction strategies to improve monetization and user experience
• Collaborate with cross-functional teams to ensure accurate forecasting, reporting, and compliance with regulations

Required Qualifications

• Bachelor's degree required
• 3-6 years of experience in ad yield management or programmatic revenue optimization
• Deep understanding of CTV auction dynamics and demand-side pricing strategies
• Strong analytical skills with experience in data visualization tools
• Familiarity with ad servers and SSP platforms