ABM Manager

Job Summary

To support the launch of innovative products, the full-time remote ABM Manager will own end-to-end account-based marketing campaigns for Engine's Omni and OBT products, focusing on strategy, asset creation, and pipeline reporting.

Key responsibilities

• Execute comprehensive ABM programs, including targeting, personalization, and pipeline reporting for major enterprise deals
• Produce creative assets such as custom one-pagers and landing pages, ensuring alignment with key accounts
• Develop and manage paid ABM campaigns, optimizing audience strategy and messaging to engage buying committees effectively

Required qualifications

• 6+ years of experience in ABM, demand generation, or growth marketing with a proven track record of managing account-based programs
• Hands-on skills in creative production, capable of developing marketing assets from concept to completion
• Fluency in paid ABM strategies, including matched audiences and retargeting on platforms like LinkedIn
• Strong account research skills, utilizing tools like ZoomInfo and Sales Navigator to create actionable insights
• Analytical mindset with the ability to interpret data and assess campaign performance, preferably with SQL knowledge