Account-Based Marketing Manager

Job Summary

As the Account-Based Marketing Manager for the Americas, the full-time remote position will manage the execution of Mendix's global ABM strategy by developing localized campaigns, partnering with sales teams, and driving account engagement programs across North America and Latin America.

Key responsibilities:

• Execute and adapt global 1:1 and 1:few ABM strategies to meet regional priorities and customer needs
• Develop innovative account engagement programs that progress strategic opportunities through the sales cycle
• Collaborate with Sales and BDR teams to identify priority accounts and align marketing programs with sales efforts

Required qualifications:

• Demonstrated experience in B2B marketing, particularly in Account-Based Marketing or Demand Generation
• Strong understanding of enterprise buying behaviors and regional market dynamics across the Americas
• Proven track record of creating effective account engagement programs that advance enterprise opportunities
• Familiarity with marketing technologies such as Demandbase, Salesforce, and marketing automation platforms
• Data-driven mindset with experience in measuring campaign performance and optimizing account progression