Account-Based Marketing Manager

Job Summary

Driving the marketing strategy for TrainAI, the full-time Account-Based Marketing Manager will partner with sales leads to develop account-specific narratives and content, manage engagement across targeted accounts, and maintain reporting on key performance metrics.

Key Responsibilities

• Conduct account planning and intelligence, including research and stakeholder mapping for targeted accounts
• Custom-tailor communications and ABM campaigns to address specific needs of each account, producing personalized sales enablement materials
• Collaborate with marketing operations to maintain real-time reporting on account engagement and key performance indicators

Required Qualifications

• 5+ years of experience in account-based marketing or strategic account marketing for large B2B enterprise accounts
• Strong understanding of the AI industry and ability to engage in technical discussions about AI training data
• Experience with ABM technology/tools such as 6Sense and Influ2
• Ability to work independently with sales teams and read pipeline and stakeholder maps
• Proven ability to adapt and evolve marketing strategies using AI tools for efficiency