Account Based Marketing Manager

Job Summary

To engage and grow strategic and enterprise accounts across the West and Central regions, the full-time remote Account Based Marketing Manager will build and execute tailored marketing programs, collaborating closely with sales and various marketing teams to create personalized experiences that drive pipeline and opportunity progression.

Key responsibilities

• Develop and execute tailored ABM programs for individual and clusters of strategic accounts through various channels
• Align with sales teams on target accounts and coordinate marketing efforts based on account research and engagement data
• Manage campaign budgets, timelines, and deliverables while measuring and optimizing the impact of marketing activities

Required qualifications

• Five or more years of B2B technology marketing experience, including at least two years focused on ABM programs
• Strong partnership experience with sales teams, understanding enterprise buying cycles and stakeholder engagement
• Proven strategic thinking and hands-on skills in developing and executing account-based plans
• Analytical skills to interpret campaign data and make clear recommendations based on findings
• Experience with marketing technology, including CRM and marketing automation platforms