Account-Based Marketing Manager
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Job Summary
Driving targeted account engagement, the full-time remote Account-Based Marketing Manager will develop and execute account-based marketing strategies to enhance pipeline creation and revenue growth while collaborating closely with Sales and Demand Generation teams.
Key responsibilities
- Develop and implement account-based marketing strategies aligned with sales priorities and demand generation programs
- Execute multi-channel ABM programs, creating personalized engagement experiences that improve conversion rates and support account expansion
- Analyze ABM performance metrics to identify optimization opportunities and inform broader marketing strategies
Required qualifications
- 5+ years of B2B marketing experience, particularly in account-based marketing initiatives
- Experience partnering with Sales teams in SaaS or technology environments
- Familiarity with ABM technology platforms such as 6sense or Demandbase
- Proficiency in marketing technologies like Marketo and Salesforce
- Experience using AI tools to enhance productivity and decision-making
Complete Job Description
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