Account-Based Marketing Manager
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Job Summary
Hands-on and results-driven, the full-time remote Account-Based Marketing Manager will build and execute account-based marketing strategies, manage the 6sense platform, and collaborate with sales and marketing teams to drive pipeline and revenue growth.
Key responsibilities
- Owning the 6sense platform to manage intent data and provide actionable insights to sales and marketing teams
- Designing and executing multi-channel ABM campaigns targeting high-priority accounts while coordinating with various teams
- Defining and tracking ABM performance metrics and reporting on program performance with actionable recommendations
Required qualifications
- Bachelor's degree in Business, Marketing, or a related field
- 4-6 years of experience in B2B SaaS demand generation or ABM with hands-on ownership of account-based programs
- Direct experience with the 6sense platform
- Solid understanding of marketing and sales connections, including MQL logic and CRM data flows in Salesforce
- Experience with Marketo or a comparable marketing automation platform
Complete Job Description
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