Acquisition Marketing Leader

Job Summary

Leading the acquisition marketing efforts, the full-time Acquisition Marketing Leader will develop and execute targeted campaigns to drive new customer and account growth across various banking lines, collaborating closely with strategic business partners and optimizing performance through data-driven insights.

Key Responsibilities

• Lead the development and execution of acquisition marketing campaigns across Consumer Checking, Deposits, Wealth, Lending, and Business Banking
• Manage campaign planning, audience selection, and performance optimization to align with business volume goals
• Drive a continuous test-and-learn agenda to improve campaign effectiveness and customer targeting

Required Qualifications

• 10+ years of experience in acquisition marketing, growth marketing, or related fields
• Strong background in developing measurable marketing campaigns across both paid and owned channels
• Proven success in driving growth metrics such as new customers, accounts, and funded volume
• Experience leading teams and managing cross-functional projects in a matrixed environment
• Bachelor's Degree in Marketing or a related field